One of the most rebellious audio brands collaborated with the leading supplier of camo prints to create a limited-edition collection of CRUSHER ANC 2 over-ear and DIME EVO in-ear headphones. With just two weeks to deliver a social launch of assets and headlines built around the theme “stand out in camo that’s made to be seen,” the Skullcandy x REALTREE collaboration became the brand’s fastest- and top-selling release ever, driving near sell-out results.